SERVICES

Brand Development / Website / Packaging

Rebranding River Botanicals was an exciting evolution of an already established identity. With the shift toward a broader range of plant-based products, the name change became a key foundation for repositioning the brand and expanding its visual language. The goal was to refine the overall aesthetic while maintaining recognizable elements, creating a more cohesive system that could scale across new product lines.

From typography and color direction to packaging structure, every detail was considered to support a more elevated and versatile brand presence. The updated design leans into a clean, modern botanical feel while still allowing flexibility for future product extensions. Developing new packaging concepts played a big role in bringing this next chapter to life, ensuring consistency across both physical and digital touchpoints.

It’s a brand built with growth in mind, and seeing the full rollout come together across their website and product line over the next year will really showcase the strength of the new identity system.